Get outside
Trails, water and quiet roads
Find the places that make a Northwoods day feel like a day well spent.
Plan your time in Florence →Your Florence
A good place to begin.
Whether you live here, grew up here, or just turned off the highway, there is room for you in the Florence story.
Walk the story
Main Street, then and now
Follow Florence history through the buildings, people and photographs that shaped the town.
Start the walking tour →Stay awhile
A room, cabin or campsite
Find a comfortable home base for your next Florence County visit.
See places to stay →
A local welcome
Meet Flo.
Flo is Florence—warm, practical, proud of home, and always ready with one more place you should know about. She shares local stories in a voice that sounds like the people who live them.
Around town
Join what is happening.
Florence works best when people show up. Find a community event, follow a local tradition, or support a place close to home.
Community fun and winners
See current promotions, local challenges and recent winners.
See what is happening →Four-shirt Find Flo giveaway
A four-shirt Find Flo giveaway is authorized. Start finding Flo now. Entry details, winner selection, sizing and fulfillment will be confirmed through the current Find Flo program. This does not claim shirts are already printed or stocked.
Start finding Flo →Florence County Fair
Keep up with one of the county traditions that brings everyone together.
Visit the fair page →Local businesses
Share your business, event or good local idea with the Florence community.
Learn about local partnerships →A separate local service
Hear Florence on WFLO.
WFLO is Florence County’s radio home for music, local voices, road reports and community conversation. The station has its own home so civic information here stays clear.